AI consulting for marketing teams · Amsterdam
We build the brain your marketing has been missing.
The problem
Most marketing starts from zero every quarter. New agency, new deck, new dashboard — and all the hard-won context evaporates. The work doesn't compound. It resets.
It should compound.
A brain, and a loop that feeds it.
Everything we build runs the same cycle — borrowed from how the best AI agents work, applied to a marketing team. Read before you act. Write down what you learned. Let it consolidate while you sleep.
Read
Before we touch a campaign, we read the whole forest — your data, your market, what's already been tried. Context first, always.
Act
We run the work — paid, organic, content, creative — with agents doing the repetitive parts and people making the calls.
Write
Every result goes back into the brain. What worked, what didn't, and why. Nothing gets forgotten between campaigns.
Consolidate
While you sleep, the brain connects the dots — the dream cycle. Next quarter starts smarter than this one did.
Three disciplines.
One operating system.
AI strategy & agents
Where AI earns its keep — copilots, agents and workflows that take the repetitive work off your team. And honest advice on where AI doesn't belong.
Performance marketing
Paid, organic, CRM and content run as one system, not four silos. Google Ads engines built to compound — fewer, sharper levers.
Data, insights & the brain
The knowledge layer underneath it all. Attribution that holds up to scrutiny, dashboards your team will actually read, and a brain that remembers.
Four things we won't
compromise on.
See the whole forest.
Strategy, marketing and AI aren't separate teams. A decision that touches one touches all three.
Fewer, sharper levers.
The hardest discipline in marketing is saying no. We say it early, and we say it often.
Evidence over opinion.
Every campaign ships with the experiment that would prove it wrong. Then we look.
Compounding over spikes.
A good quarter is easy. A three-year trajectory is the actual work.
In practice
Nine markets, run as one brain — not nine one-off reports.
For a European pharmaceutical leader, we replaced a stack of one-off decks with a single compounding intelligence system — competitive and marketing signal across every market, updated monthly, and getting sharper each time.
How we'd do it for youClient anonymised · figures illustrative pending sign-off
Get in touch.
Tell us what you're trying to grow. If we can help, we'll say how. If we can't, we'll tell you who might.